Leading Online Travel Agent’s pioneering Subscription Service
Opodo Prime - the world’s first consumer travel subscription service - has reached its one million subscriptions milestone - cementing the leading online travel agent as a trailblazer and anticipating rapid change in the way we set about the business of travel and holidays.
What is Opodo Prime?
Dubbed ‘the Netflix of travel’ and accessed via web or a cutting-edge, consumer-friendly App, Opodo Prime is the only online travel agent subscription service in the UK, unlocking membership deals that offer the lowest prices without surprises. For just £59.99 a year, subscribers benefit from a huge range of deals including guaranteed discounts on all flights and up to 50% off on over two million accommodation options at industry-leading prices. The savings apply to up to 9 people travelling with the Prime member and all subscribers are provided with a free, dedicated customer-service hotline 24/7.
Prime in numbers
· The most trips booked by a single Prime member in the first month of their subscription is an astonishing 32 and the average length of Prime customer vacations is 11.3 days.
· Prime members travel slightly further afield than non-members: 29% of Prime bookings are for intercontinental journeys compared to 23% of bookings by non-subscribers (whereas when it comes to domestic travel both Prime members and non-members are aligned (at around one third of all bookings).
· In total Prime subscribers have travelled 3021.8 million kilometres - or more than 75,000 times round the world, Pole to Pole.
· The most countries visited in one booking is 15 and the most kilometres travelled by a Prime client in a single booking is a whacking 52,195km .
· The most popular flight destinations are Paris, Madrid, Barcelona, Milan and Istanbul.
Who is the millionth subscriber?
The millionth Prime subscriber is 29-year-old Londoner, Phoebe who tells us:
‘I generally like to combine one annual long haul trip with several European breaks during the year. I fell head-over-heels in love with Sri Lanka which was my last major trip but I am planning to get married in Morocco. For me, travel means freedom, and escapism as well as excitement: I love the sunshine and - of course - discovering beautiful nature and new cultures and food; I also look for lively nightlife. I’ve really missed travelling and I’m eager to start using my new Opodo Prime membership: travelling more often, saving money and (because I really enjoy researching my travel online) streamlining my holiday planning’.
https://www.opodo.co.uk/prime/
