Up Norway Develops World’s Most Sustainable Travel Journey

Norway’s Leading Travel Curator Partners with Sustainability Experts, ensuring Positive Impact on Country’s Historic Discovery Route

Up Norway’s newest offering along the historic Discovery Route combines personal wellness with the wellbeing of the entire ecosystem. A leading example of regenerative travel, the World’s Most Sustainable Journey was developed by Up Norway, named one of Conde Nast Traveler’s 2021 Top Travel Specialists, in conjunction with sustainability professional Ina Vikøren and local sustainability agents along western Norway. The 12-night excursion for conscious travelers offers unique experiences along western Norway from Bergen to Stavanger, a route originally established in the 1880s when travelers came by horse and carriage to experience the breathtaking landscape of glaciers, mountains, roaring waterfalls, crystal clear rivers, and pristine fjords.

Sustainability is forefront throughout the new offering with a positive environmental, social and economic impact considered fundamental to all inclusions. Accommodations throughout the journey are in well-appointed cabins, eco-certified properties, an Arctic domed tent, and historic family-run hotels. The hotels support many small businesses in the community and create year-round job security for staff. Culinary choices are sustainable with food from the local sea, fjord, forest and mountain, including a dinner at chef Sven Erik Renaa’s Michelin two-starred Re-naa. Sustainable transportation is via a Tesla Model 3. Another highlight of the trip is a visit to a Norwegian climate forest to learn more about the importance of carbon capture. A sampling of activities included on The Discovery Route are listed below:

Rapell 330 ft down next to Skjervsfossen waterfall.
Taste ‘Sider frå Hardanger’ (cider), a European Union PDO (Protected Designation of Origin).
Hike ‘via ferrata’ – an iron ladder firmly embedded in the mountain rock at Trolltunga.
Visit to the Norwegian Museum of Hydro Power.
Cruise under Langfossen – a 2,000 ft high waterfall described by CNN Travel as one of the world’s most spectacular falls.
Tractor safari in Eikemo, an isolated community with only four residents and no mobile phone coverage.
Snorkel with Salmon in the crystal-clear Suldalslågen river.
Guided visit to the Trefadder Forest.
Floating sauna on the Refsvatnet Lake.
Virtual reality voyage on board a Viking ship.

As one of the leading experts in sustainable luxury travel, Up Norway believes that being socially and environmentally responsible is a non-negotiable principle. In conjunction with its Sustainability Advisory Board of global sustainability experts, Up Norway creates meaningful experiences for travelers that have a net positive impact on society and nature. Sustainable choices are paramount from transportation and accommodations to cuisine easily traced back to its local origins. For every journey booked with Up Norway, the company measures, monitors and compensates carbon emissions. Additionally, only the best conveyors of Norway’s rich cultural heritage are chosen as partners, conserving the past for future generations. Up Norway is currently undergoing evaluation to be certified by Travelife and Bcorp.

For more information, visit https://upnorway.com/journey/the-sustainable-discovery-route.