The COP26 effect on Glasgow's travel and tourism industry with 'Glasgow culture' and 'Glasgow food' searches skyrocketing across world
COP26: Glasgow's travel and tourism industry in the spotlight with 'Glasgow culture' and 'Glasgow food' searches skyrocketing across world
Analysis of Google search data reveals that online searches for ‘Glasgow culture’ skyrocketed 300% worldwide from October 29th, just before the United Nations Climate Change Conference was due to begin in Glasgow.
The research also showed that searches for ‘Glasgow food’ exploded 136% on October 28th, three days before the launch of the summit.
A new finding by commercial kitchen experts Maxima Kitchen Equipment reveals that online searches for ‘Glasgow culture’ skyrocketed to more than triple the average volume worldwide from October 29th, an unprecedented spike in people Googling Glaswegian culture according to Google search analysis. Searches for ‘Glasgow food’ exploded to more than double the average volume.
A spokesperson for Maxima Kitchen Equipment commented on the findings:
“Glasgow has a rich and thriving culture, from its art, literature, and music to its extraordinary community spirit, and it’s exciting to see that the start of the COP26 summit in the city has led to such a spike in searches around the world for Glaswegian food and culture. While hopes are high that the United Nations Climate Change Conference will spark real change in the way we manage the climate, it also gives the world a chance to appreciate Glasgow and all it has to offer”
Commercial Kitchen Equipment by Maxima (maximakitchenequipment.com)