New study reveals the cheapest month to visit the UK’s most Googled holiday destinations in 2022
REVEALED: The cheapest time to visit the UK’s most Googled holiday destinations in 2022
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Mykonos is the UK’s most searched holiday destination, and March is its cheapest month to travel
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Dubai and Paris are in second and third, with hotels much lower in May and August respectively
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Benidorm and Albufeira also feature, with hotels much cheaper in the winter holiday period
New research has revealed the cheapest times to visit the UK’s most popular holiday destinations, enabling holidaymakers to save hundreds on their travel in 2022.
Mykonos tops the list as the UK’s most Googled holiday destination, and March is the cheapest month to travel – with hotel rates as low as £84 per night, compared to £211 in August.
The study by LuxuryHotel.com looked at the average hotel cost per day in the UK’s 30 most searched holiday destinations containing the word “hotel” to discover the most cost-effective time to visit each place.
Mykonos is the UK’s most searched holiday destination over the past 12 months, receiving an average of 14,000 queries each month. The analysis revealed that March is the cheapest month to book a holiday on the Greek island, with hotels costing on average £84 per night. With temperatures reaching upwards of 30°C in the summer months prices rise considerably, sitting more than £120 higher compared to the cheaper months, with a hotel costing £211 per night on average. That means someone choosing to travel in March could expect to pay £588 for seven nights in a hotel, compared to £1,477 for the same stay in August – a saving of nearly £1,000.
Dubai is the second most popular hotel search for Brits planning a getaway, with 13,000 searches a month. Its cheapest month is May, with an average price of £38. Dubai is usually cheaper in the summer months like July and August, as for many tourists the country is too hot, with temperatures peaking at 41°C in August alone. November is the most expensive month to stay in the city, with an average hotel price of £75 a night, nearly double the price of May.
Place |
Search volume |
Cheapest month |
Cheapest average price |
Most expensive month |
Most expensive average price |
Cheapest month as % of most expensive month |
Price difference between most and least expensive |
Mykonos, Greece |
14000 |
March |
£84 |
August |
£211 |
39.81 |
£127 |
Dubai, UAE |
13000 |
May |
£38 |
November |
£75 |
50.67 |
£37 |
Paris, France |
12000 |
August |
£109 |
September |
£149 |
73.15 |
£40 |
Benidorm, Alicante, Spain |
7200 |
January |
£51 |
August |
£101 |
50.50 |
£50 |
London, England |
7100 |
January |
£106 |
June |
£153 |
69.28 |
£47 |
Edinburgh, Scotland |
6500 |
January |
£64 |
August |
£134 |
47.76 |
£70 |
Albufeira, Portugal |
3100 |
December |
£39 |
August |
£127 |
30.71 |
£88 |
Belfast, Northern Ireland |
2900 |
January |
£61 |
August |
£78 |
78.21 |
£17 |
St John's, Antigua and Barbuda |
2000 |
September |
£102 |
January |
£159 |
64.15 |
£57 |
Amsterdam, Netherlands |
1900 |
January |
£80 |
April |
£151 |
52.98 |
£71 |
Rodney Bay, St Lucia |
1400 |
December |
£132 |
February |
£158 |
83.54 |
£26 |
Paris comes in as the third most Googled hotel destination with an estimated 12,000 searches a month. Its cheapest month is August with an average price of £109. Prices spike to their highest in the very next month, going up to £149 in September. Unlike other destinations in the list, summer is one of the cheapest seasons to visit Paris. In July, Temperatures can reach highs of 25°C, and it’s also one of the hottest months on average in the city.
Also featuring in the list is London, with the UK capital being a very popular city break destination with around 7,100 searches a month for “London hotel”. Hotel prices fall to their lowest in the winter months, with the average price per night sitting at £106 in January. With the theme of the list being warmer temperatures usually meaning higher prices, the same is true for London with prices reaching £159 on average in June.
Commenting on the findings, a spokesperson from LuxuryHotel.com said: “With many people eager to go on holiday after being stuck inside for so long, the impacts of the pandemic mean those same people will also want to save money. It’s fascinating to see the large price differences for some of these destinations depending on when you book, and it’s definitely something to think about for future holiday goers.”
The study was conducted by luxuryhotel.com, which has curated the finest and most luxurious hotel rooms and suites from around the world