World’s first cruise holiday booking app launches

The world's first fully bookable cruise holiday app has now launched. Named My Kind of Cruise, it gives users the ability to instantly search, book and compare cruises side by side, across cruise ships, lines and sailings.

The app has 1000's of cruises available to book from all the major ocean cruise lines, to destinations in Europe and across the world.

In test since May 2022, the app was previously available on a limited basis, with over half of the initial downloads (53%) coming from users who have never cruised before. It aims to disrupt the market and change traditional and long standing-views of cruising.

My Kind of Cruise has been developed alongside the leading holiday review and information site Tripadvisor, to expand its in-app resources to better help UK holidaymakers search for, plan and book their perfect cruise. The app includes:

● Curated professional reviews
● 50M+ cruiser reviews, opinions, and photos
● Seamless integration of Tripadvisor and My Kind of Cruise accounts

Sefton Monk, co-founder of My Kind of Cruise, said: "Our research has shown that currently around 90% of cruises are booked via telephone. Yet there's an app for everything else, and based on what we've seen first-hand, we know cruise bookings can and should be the same.

"These days you wouldn't dream of booking a flight over the phone, but 10 years ago that was the norm. This time next year, I believe we'll be saying we cannot believe we didn't have an app for this. And the great news is, by having everything automated and available at the touch of a button, we can offer a huge amount of choice and be incredibly price competitive."

Mark Patscher, Senior Director of Sales for Tripadvisor said: "We're thrilled to be partnering with My Kind of Cruise to leverage our award-winning content and join the app in continuing to overcome barriers in the industry and change the way travellers are able to shop for and plan their cruises.

"There's an enormous need for a mobile experience that addresses the intricacies of shopping for a cruise – from breaking down pricing and helping travellers find the greatest cruise value, to incorporating all of their travel preferences to find their ideal cruise. We're looking forward to working more closely with My Kind of Cruise to ensure we're able to deliver the confidence needed to support travellers through the entire journey."

The My Kind of Cruise app is available to UK residents in the App Store and on Google Play.