Budva Montenegro Booking.coms top trending travel destinations for 2023

From beach side bliss to high altitude adventure: Booking.com's top trending travel destinations for 2023

Clare Payne
Authored by Clare Payne
Posted: Wednesday, February 8, 2023 - 00:00

Booking.com's top trending travel destinations for 2023

Where we travel matters, and recent global events don't appear to have dampened travelers' wanderlust for new destinations. Based on our extensive research for 2023 to help travelers discover ultimate destinations, we are pleased to share with you the top trending destinations in 2023.

Top trending travel destinations in 2023

1. São Paulo, Brazil

Booking.coms top trending travel destinations for 2023 São Paulo Brazil

The energetic metropolis of São Paulo is home to 20 million locals known as 'paulistanos'. The concrete jungle boasts an exploding nightlife scene with a matrix of underground clubs – perfect for the three quarters (72%) of those who are open to 'nightlife-centric vacations' in 2023.

Hotels in São Paulo

Hotel Inspiration Brazil

2. Budva, Montenegro

Booking.coms top trending travel destinations for 2023 Budva Montenegro

With one in five (21%) travelers saying the main thing they want from a trip in 2023 is to relax on a beach, the town of Budva in western Montenegro is one of the top destinations to visit in Europe in 2023. 

Hotels in Budva

Hotel Inspiration Montenegro

3. Pondicherry, India

Booking.coms top trending travel destinations for 2023 Pondicherry India

The bohemian seaside city of Pondicherry is located on the southeast coast of India sitting on the Bay of Bengal. With 44% of travelers reporting they want to try a spiritual stay in 2023, and 40% keen for a silent retreat possessing a calming energy, this city attracts spiritually-minded visitors. 

Hotels in Pondicherry

Hotel Inspiration India

4. Querétaro, Mexico

Querétaro Mexico Booking.coms top trending travel destinations for 2023

Querétaro is a city with a spring-like climate located in the central highlands. It is home to Peña de Bernal, one of the largest monoliths in the world. This is perfect for  the 38% of travelers who are interested in extra-terrestrial exploration and UFO sightings. 

Hotels in Querétaro

Hotel Inspiration Mexico

5. Bolzano, Italy

Bolzano Italy Booking.coms top trending travel destinations for 2023

Bolzano is the capital of South Tyrol, a region in northern Italy. It is an alpine destination ideal for hiking and skiing in the Italian Dolomites. In summer, travelers can challenge themselves with a mountain ascent. In winter, they can visit one of the ski resorts.

Hotels in Bolzano

Hotel Inspiration Italy

6. Kota Kinabalu, Malaysia

Kota Kinabalu Malaysia Booking.coms top trending travel destinations for 2023

The capital of Sabah in the Malaysian part of Borneo is surrounded by rainforests and sandy beaches. It is an off-the-beaten-track destination for half (50%) of travelers who want a unique cultural experience in 2023. 

Hotels in Kota Kinabalu

Hotel Inspiration Malaysia 

7. Kalabaka, Greece

Kalabaka Greece Booking.coms top trending travel destinations for 2023

This town in the Thessaly Valley is home to the Meteora, a rock formation with Eastern Orthodox monasteries. It is a UNESCO world heritage site for the 51% who want a different cultural experience which can be explored by foot.

Hotels in Kalabaka

Hotel Inspiration Greece

8. Santa Fe, United States

Santa Fe USA Booking.coms top trending travel destinations for 2023

With its nickname 'The City Different', this city is known for its multicultural heritage and Native American tribes. It offers unique artistic traditions and adobe-style structures, and is ideal for the 73% who are open to 'out of the comfort zone' experiences.

Hotels in Santa Fe

Hotel Inspiration United States

9. Olomouc, Czech Republic

Olomouc Czech Republic Booking.coms top trending travel destinations for 2023

For the third (30%) of travelers keen to explore lesser-known cities next year that aren't yet on the radar, the historic city of Olomouc is a fantastic alternative to the popular capital city of Prague – and one of Europe's best kept secrets.

Hotels in Olomouc

Hotel Inspiration Czech Republic

10. Hobart, Australia 

Hobart Australia Booking.coms top trending travel destinations for 2023

There are few destinations where travelers can climb a mountain, head to the beach and visit a world-class art gallery all in one day, but Hobart is one of them. The capital of Tasmania is the southernmost capital in Australia, meaning the weather is unbelievably good all year round.

Hotels in Hobart

Hotel Inspiration Australia

All images from Canva

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