The annual gastronomic highlight of the town “Hong Kong Wine & Dine Festival”, came to a celebratory finale with 155,000 visitors!
Presented by the Hong Kong Tourism Board (HKTB), the annual gastronomic highlight of the town “Hong Kong Wine & Dine Festival”, came to a celebratory finale on 27th October, with about 155,000 locals and visitors, about a 10% increase from the last edition. The event received a high level of satisfaction, scoring 9 points out of 10. The surveyed guests agreed that the event made a signature event of Hong Kong that cannot be missed. Participating merchants also commented that the event did a great job in encouraging consumption, and that business was better than expected.
The Wine & Dine Festival captured the interest of visitors from around the world, attracting tourists from various countries and regions, including the Mainland, the US, Canada, the UK, Australia, Germany, Japan, South Korea, Southeast Asia, and more. During the five-day Festival, Hong Kong also welcomed three international cruise liners, whose passengers were interested in checking out the Festival and joined the event’s exclusive wine-tasting and pairing experiences organised by HKTB. Some American cruise visitors, in particular, sang praises about the Festival’s incredible experiences and activities and were highly satisfied with the quality of the food and drink offerings. Many KOLs from Mainland social media platform Xiaohongshu visited the event and shared their experiences online with their followers. This year’s Festival boasted over 300 booths with food and drink offerings from 35 countries and regions.
For more details: www.discoverhongkong.com/eng/what-s-new/events/wine-dine-festival.html