EVA AIR REVEALS VIBRANT THAI-THEMED WALL ART CAMPAIGN

EVA Air, Taiwan’s leading independent airline, has revealed a colourful and vibrant Thai-themed wall art campaign in Ebor Street in London’s trendy Shoreditch area to raise awareness of the airline’s award-winning product and services. Production of the new campaign, which will encourage engagement from passers-by via a social media competition, will commence on 21st August and will run until 4th September.

The fun and dynamic artwork, which has been created by the team at Global Street Art, will convey Thailand’s pulsating culture and the fun that can be achieved on a holiday to Thailand with EVA Air.  In keeping with the “endless fun” theme, EVA Air will encourage people to enter a competition for a chance to win 2 return tickets to Bangkok by posting a picture of themselves in front of the mural onto their Instagram accounts using #EVAAIRART and tagging in @evaair_uk .

Commenting on the new wall art campaign, Sarah Wu, EVA Air’s General Manager in the London office, said: “We are very excited to be launching this artwork campaign to increase brand awareness of EVA Air and portray the airline’s fun, energetic and professional image to a younger audience. With London Heathrow to Bangkok being our most popular route in the UK, this campaign also enables us to showcase the fun and adventure that makes Thailand a popular destination for travellers from our market.”

The mural represents the first time EVA Air has used wall art to promote the airline and its brand in the UK and Shoreditch was the obvious choice as the heart of creativity in London. Ebor Street is surrounded by other cool and vibrant murals from various brands and is popular with a younger audience being located outside the popular BOXPARK shopping centre and visible from the complex’s bars.

The airline is hoping that locals and visitors to Shoreditch will have their photo taken with the wall art and post this on their social media channels and share with their friends, as well as followers of EVA Air.

Global Street Art, who worked on the campaign, employs over 25 of the world’s best street artists, with the EVA Air campaign being designed by 3 or 4 of these artists with a total production team of 8-10 people. Their brief was to convey a fun, yet professional image for EVA Air, promoting the award-winning airline’s London Heathrow to Bangkok direct, non-stop daily service and Bangkok as a vibrant and energetic holiday destination.

Information about EVA Air’s services, fares and routes, in addition to booking and buying options, is available at www.evaair.com