Michael Ben-Baruch appointed as Director of Israel’s UK Ministry of Tourism

August 2023 - The Israel Government Tourism Office is pleased to announce that Michael Ben-Baruch has been appointed the new Director of Israel’s Ministry of Tourism in London. Hailing from Tel Aviv, he brings with him a wealth of experience across a range of industries and will oversee all activity at the UK Tourism Office.

A law graduate from the College of Sepir, Michael began his career as Event Manager at the modern cultural venue Hachalutz 33, where he was responsible for the planning and execution of national and international shows. In 2014, after three successful years at the company, Michael turned his focus to Law where he was able to lean on his legal background to excel as a Senior Prosecutor's assistant. After shining in his new profession, Michael was then recruited by the Azili Amir Law Firm where he practised as a personal injury Attorney between 2015 and 2020 before ultimately joining Israel’s Ministry of Tourism.

Michael, a current member of the Ministry’s excellence programme, now makes the move to the London office after two impressive years serving as an International Department Project Manager. In his two years with the Ministry, he has played a significant role in several international projects and has had key involvement in planning exciting marketing and public relations activities.

Speaking on his new employment, Michael said, “I am proud to have been appointed UK Director at Israel’s Ministry of Tourism and I am excited to start work with my new colleagues where together we will do our best to help increase exposure for our wonderful country in the UK market.”

The Ministry would like to thank Sharon Ehrlich Bershadsky, former UK and Ireland Director, for her service and is excited for what the future holds as she takes her expertise into a new position within the Ministry.